Search Engine Ranking UK - The 5 Myths

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With 85% of Internet users using the search engines to find company web sites, why are most companies doing so badly at optimisation.

Let us examine five myths of search engine ranking for you.

Myth 1: We handle optimisation 'in house'

Do you have someone 'In house' responsible for your optimisation?

In the early days search engine optimisation was a relatively simple task but the competitive nature of e-businesses has meant that the achieving high rankings is becoming increasingly complex. Many techniques that used to work are now out of date and considered 'spamming 'by the engines.

Google makes changes to its search algorithm on a monthly basis, if your 'in house expert' has other full time responsibilities how are they going to keep up with the, often crucial, changes.

Myth 2: We have some software that can do it for us.

There is no panacea for web site or search engine optimisation.

Why pay a specialist when a cheap program you can 'submit your site to hundreds of engines' at the click of a button.

Do you really believe that?

Optimisation is a hot topic now, with online forums buzzing with questions about the latest changes. Would this be the case, if, your optimisation needs could be handled by an inexpensive program?

Myth 3: Optimisation or search engine ranking experts are too expensive

How much do you spend on direct mail, broadcast advertising, email lists, printed advertising etc.? Optimisation is cheaper than any of the above. No other marketing campaign, online or off, costs less by CPM.

Being highly ranked in the engines is vital to drawing traffic to you site. A small investment can raise your site traffic by up to 75%.

Myth 4: Its difficult to predict the ROI of optimisation.

Optimisation is easy to budget for with three important figures.

1. How many people search for the words or phrases that you want them to find your site with.
2. What is the conversion rate of visitors turning into a sale
3. How much is an average sale worth.

Myth 5: Search Engine Traffic Isn't as Good as Other Sources

Before a prospect buys your product or service, you have to make them interested, Direct Mail, advertising and email campaigns allow people to see your message but they are much more likely to read it if is something they are actively looking for. Optimisation allows you to attract visitors that have already decided they are interested in your service or product

Search Engine referrals are qualified leads that expensive marketing campaigns cannot hope to match for a return on investment.