An example Web Site Promotion Campaign
There are many reasons why a site may not rank well, has not been indexed
by, or worse has been penalised by the search engines. Extensive use of
Flash, Frames, Dynamic Content, JavaScript Redirects, can all severely
impede your performance and the list is endless.
Site Analysis
Web Action Internet Services first performs an initial site analysis
to detect potential problems and identify any changes to the site that
may be required, and includes a search engine ranking analysis as well.
Keyword Analysis and Research
Finding and targeting the right keywords that people actually use to
find your goods or services is essential to attracting the right traffic
and performing well on the search engines. Target the wrong keyword and
all your efforts are in vain.
Our keyword analysis will not only tell you which key
phrases to target, but will tell you how many times that phrase will likely
be used on the search engines and how many other sites are competing for
that phrase.
Web Site Optimisation
Each and every web site is different and ultimately will have a different
set of needs. Changes required will most probably include; changes to
the directory structure to incorporate theme strategies, a navigation
structure for search engine spiders, inclusion of meta-tag data, page
title creation, alt and link text changes, and adaptation or creation
of keyword rich copy for the body text.
Any changes made, are based on a thorough discussion of your needs and
the likely impact that will be made on the engines, together with any
particular problems pertinent to your site and the competition you may
face.
Directory Submissions & Optimised Site Description
An art in itself: Web Action will submit to ODP, Yahoo and Looksmart,
selecting the best category and creating a keyword rich site description,
making full use of keyword embedding.
Link Campaign
Link popularity (the number of incoming links to your site) is perhaps
the most important single factor in any search engine ranking campaign.
Google who is thought to have as much as 82% of the market and Inktomi
who supplies data to MSN as well as many others, use link popularity to
determine the ranking of a site.
Web Action's link popularity campaigns secure high quality,
relevant links that can only create a win/win situation for you and your
web site.
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