| |
Basic Web Site Design Types
|
On-line brochure sites
Most probably, the most popular type of web sites that companies invest
in. The objective is to make your company and product/service information
available on-line, save on print and posting costs and decrease support
inquiries.
Content sites
The objective is increase readership, level of interest, time spent on
the site and maximise on-line advertising revenue. You want to measure
visit length, page views, number of subscribers etc.
Lead-generation sites
The objective is increase and segment lead generation. Measure white
paper downloads, time spent on the site, newsletter opt-ins, reject rates
on contact pages, and leads-to-close ratio.
E-commerce sites
The objective is sales or more specifically to increase sales and decrease
marketing expenses. On the most basic level, you want to measure sales,
sales per visitor, cost per visitor, and conversion rate.
E-commerce is a large arena and if you are interested in e-commerce development
we would suggest you view our ecommerce development section.
Self-service sites
The objective is increase customer satisfaction and decrease support
inquiries. Measure decreases in visit length, inbound call-centre metrics,
and customer satisfaction metrics.
|
|
|
