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Basic Web Site Design Types
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On-line brochure sitesMost probably, the most popular type of web sites that companies invest in. The objective is to make your company and product/service information available on-line, save on print and posting costs and decrease support inquiries. Content sitesThe objective is increase readership, level of interest, time spent on the site and maximise on-line advertising revenue. You want to measure visit length, page views, number of subscribers etc. Lead-generation sitesThe objective is increase and segment lead generation. Measure white paper downloads, time spent on the site, newsletter opt-ins, reject rates on contact pages, and leads-to-close ratio. E-commerce sitesThe objective is sales or more specifically to increase sales and decrease marketing expenses. On the most basic level, you want to measure sales, sales per visitor, cost per visitor, and conversion rate. E-commerce is a large arena and if you are interested in e-commerce development we would suggest you view our ecommerce development section. Self-service sitesThe objective is increase customer satisfaction and decrease support
inquiries. Measure decreases in visit length, inbound call-centre metrics,
and customer satisfaction metrics. |
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| Web Action Internet Services Ltd - 101B Mildmay Grove North London N1 4PL, UK +44 (0)20 7241 2755 info@webactionservices.com | |
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Basic Web Site Design Types - Web Page Design last updated 10.02.03 |
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